Stephen Musings

Not on my merit but by His Grace,

BYJU’S RISE & FALL: A CHRONICLE

This is the first of the three parts of the blog on this topic. This first section briefly narrates the events that unfolded during the two decade Byju’s saga. This is to prompt the readers to raise questions and arrive at answers there on.

Let’s begin:

Have a look at the milestones in the meteoric rise and even the faster down slide of a start up in the edtech (education + technology) segment.

Let’s commence from the commencement.

Raveendran, son of school teachers in Azhikode village, Kannur, Kerala, India, studied in Malayalam medium schools and passed B Tech from Govt Engineering college, Kannur, Kerala and was employed abroad.

2006 Byju Raveendran, commenced tutoring his peers for CAT, the esteemed entrance examination for IIMs. The remarkable success of his students propelled him to nationwide recognition.

2011 Think and Learn Pvt Ltd was co-founded with his wife Divya Gokulnath

2013 secured seed funding from Aarin Capital, followed by investments from Sequoia Capital India, Chan Zuckerberg Initiative (CZI), Tencent, Sofina, Lightspeed Venture Partners, Qatar Investment Authority, Verlinvest, IFC, Naspers Ventures, CPPIB, and General Atlantic.

2015  Byju’s App launched

2017 acquired TutorVista from Pearson, Osmo, an American educational game maker (2019), WhiteHat Jr, and LabInApp (2020), Scholr  and Aakash (2021)

2017 Sharukh Khan signed as a brand Ambassador
2018 Crossed $1B valuation, thus became a unicorn
Indian Cricket team Jersey sponsor for the years 2019 – 23
2019 Mohanlal was signed for advertisements
2020 Byju’s was the title sponsor of the ISL club Kerala Blasters
Forbes Entrepreneur of the Year 2021
2022 Byju’s was valued at $22 billion making it the most valuable Edtech company in the world

Byju’s signed Messi as its global brand ambassador in November 2022 for three years for an ‘education for all’ campaign as part of its social impact arm. But was discontinued after a year.

2022 Financial year’s accounts were not filed until late 2023 and it was found to be the worst for the enterprise

Please note that the Loss should have been drawn downwards

2023 Byju’s faced investigations over foreign exchange violations In June, Deloitte resigned as Byju’s statutory auditor.

2024 January  US-based lenders initiated bankruptcy proceedings against Byju’s to recoup loans. The company issued the right shares, facing opposition from shareholders. In February  Enforcement Directorate (ED) launched an investigation. Byju’s shareholders, including Prosus NV and Peak XV Partners, voted to remove Mr. Raveendran as CEO. This is being challenged by Raveendran in a court of law. In March The Institute of Chartered Accountants of India found gross negligence in accounting practices by auditors of Byju’s and accordingly recommended to the Financial Reporting Review Board (FRRB) to take punitive actions. In April Forbes billionaire index plugged his net worth to zero, and he is one of the four dropped from the billionaires’ list. Lays off 500 staffers, closes down its multiple offices and tuition centres, not able to pay salaries to its employees.

Byju Raveendran persists in his battle, despite setbacks. His court hearing regarding his removal as CEO is slated for June.

July 2024: On 15 July 2024, NCLT admitted an insolvency petition by BCCI. That means insolvency proceedings on Byju’s will start immediately.

BYJU’S A CASE STUDY: Byju’s serves as a compelling case study. Initially spotlighted by Harvard Business School in 2019 during its ascent, it now offers a richer analysis as it faces challenges. Readers are encouraged to discern their own insights from this narrative.

I draw your attention to the valuation of Byju’s. Consider the trajectory of its valuation from 2014 to 2024: starting at $29.9 million, peaking at $22 billion in 2022, the same year Byju’s reported losses exceeding $1 billion. This valuation appears disconnected from reality. This emphasizes that the valuation reflects future expectations rather than current performance.

A glance at Byju’s investors list, prominently featuring Mark Zuckerberg, Facebook’s founder, who made his first investment in Asia, raises the question: Was the investment driven by valuation, or was the valuation based on the investors? The inflated 2022 valuation was subsequently corrected within two years, aligning closer with actual performance.

Yet, the overarching questions persist: can the current method of valuation of startups be relied upon? How accurately can startups be valued?

To read Part 2, Indian cricket team sponsors’ Curse, click here

To read part 3, Lesson from Apple and Google for Byju’s click here

5 responses to “BYJU’S RISE & FALL: A CHRONICLE”

  1. A good brief narrative that gives a bird’s eye- view of Byju’s rise and fall. Congratulation Steve. 👍

    1. Thanks C P for your encouraging comment

  2. This blog addresses various realities that have become part of our life and are replayedand repeated cyclically over the years in various shapes, sizes and formats.

    At the end of the day, the sad truth is that the gullible public will never learn facts like: “if something looks too good to be true, it probably is!” or “there is no such thing as a free lunch” or “just be sure you are going to pay somewhere down the line” and so on.

    Why don’t we look at what has been happening in the financial world over the years? Why can’t we educate ourselves on financial prudence?

    BYJUs happened to catch our attention because of its sheer size and media presence. As a person who was never impressed by the claims of the so called “ed tech” companies, I’ve followed the rise, fall and disappearance of so many of these companies.

    Thank you Stephen for highlighting this case study.

  3. Caution, that’s what is to be reiterated, for entrepreneurs, investors, consumers and customers. Thanks Joseph

  4. Very relevant article. All aspiring start up entrepreneurs must learn from Byju’s mistakes. Byju’s story is akin to Napoleon’s rise and fall. While Byju had the ability and vision, he tried to achieve too much too soon.  Let us examine a few lessons, 1. Growth vs. Profitability: Fascinating story of Byju’s meteoric rise and fall. The focus on aggressive expansion through acquisitions seems to have overshadowed profitability. Need right balance between growth and financial sustainability startups. 2. Investor Influence on Valuation:  The investor list is impressive, but the question of inflated valuations based on future expectations vs. current performance is crucial. 3. The Role of Due Diligence:  The accounting issues raise concerns about due diligence by investors and auditors. Due diligence must focus on transparency and accountability. 4. Founder’s Fight:  All start up owners must be aware of the risk of legal battle with the investors, if the enterprise face challenging times.

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