In recent days there were two news items for making Kerala cheer. One was already publicized and celebrated, and the other was published but not publicized. One was expected and known before, the other novel, and unbelievable to some.

First cheer: New York Times on 12 January 2023 published its list of 52 places to visit in 2023. Kerala, the only location from India is listed as 13th. This to be cheered for the list truly states that Kerala is God’s own country as promoted by the tourism department. This is sure to bring more and more tourists from abroad to Kerala, which is already crowded with domestic tourists, especially in the surge due to revenge tourism after the pandemic restrictions.

Second cheer: Mckinsey Global Institute published a report titled “Pixels of Progress” on global wellbeing on 7 December 2022. It’s a global study based on 40,000 microregions of 3000 sq Km each. This gives us a detailed look at the world other than regions or countries. The report reveals facts yet unknown and unbelievable to some.
Mckinsey report is the result of a longitudinal study of twenty years conducted from 2000 – 2019 applying cutting-edge statistical techniques. Global well-being is measured based on both health and wealth, specifically Life expectancy and GDP per capita.

The map shows Kerala as a region that has improved in well-being during this twenty-year period. In India, part of Goa and the whole of Gujarath fall in this fold. This places Kerala’s well-being above the global average, which are: life expectancy of 72.5 years & GDP per capita of $8,300. While the data for India for the same period was a life expectancy of 70.9 years & GDP per capita of $ 6,700. This makes Kerala fall in the top 46% of the world’s population and 10% of India’s population. Unbelievable? That’s what the study says.
Two cheers for Kerala
It’s a pity that our new-gen is deserting this state which offers above-average well-being/quality of life. Sure, they will be visiting as tourists in future
To read the New York Times news click here
To read relevant chapter of the Mckinsey report “Pixels of Progress” click here
to watch a video of the summary of the Mckinsey report click here

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