Advertisers are known to be moving with the time. They follow the daily news to cash in whenever possible. There was none like the Amul advertisers, the brain behind the world’s longest run ad campaign. Dr Varghese Kurien, the founder of Amul brand, entrusted advertisements to DaCunha Communications in 1966, and gave them the freedom to publish without the review by Amul Board. Ever since the ads had been topical and witty. They served the country its regular food for thought. In fact they could be referred to for major events in history. I used them at times as quizzing material. They may be considered to be the forerunner of today’s trolls in social media. But never have they been hurting and controversial, that is to say, they never hit below the belt. These ads nurtured the brand as young and refreshing as its mascot, the little Amul girl dressed in the polka-dotted frock. The Success of the Amul brand, to a certain extend, be attributed to these ads. For more on the Amul ad campaign click here.

If DaCunha have designed the ad after the news being flashed on media, Hyundai has come out with an ad along with the news. Is it coincidental? See ad below

It calls for ingenuity in connecting the news to the product. The advertisers are opportunists out for such openings. Hyundai, advertently or not, has come up with a scoop today [29 October 2020] in the front page of Malayala Manorama daily. Their ad appears right at the top with the lines ‘Unstoppable. Unforgettable‘. It is well laid above the master story of the day- arrest of M Sivasankar, suspended IAS Officer under Probe of Gold Smuggling Case. For those not aware of the news, click here.

The news is of much interest to the ever alert Malayalee, who pursues politics like the Vodafone pug. [to view the pug click here]

Will this ad carry itself to the minds of the Malayalee readers ?