Stephen Musings

Not on my merit but by His Grace,

marketing

  • Grand Opening Hype in the “Seller Beware” Era

    Supermarkets and other retail outlets are mushrooming across Kerala, often relying on deep discounts for selected goods as their primary strategy. However, this approach is losing its impact due to shifting consumer attitudes. Vendors now need to exercise greater caution and adopt strategies that better align with these changing trends. Read more

  • HAMARA CHETAK: OUR STORY & BRAND’S STORY

    Chetak, the brand was a household name in India. It is showing signs of regaining its dominance. This brings nostalgic stories into the mind Read more

  • AI THE GHOST

    AI continues to perplex us with its applications and impact. Two recent advertisements offer some insights into this. Read more

  • An Advertorial goes awry: Lessons Learned

    24 January one page ‘marketing feature’ in almost all Malayalam dailies, drew flak from various quarters. This is a case for marketing students to learn basic lessons. Read more

  • KERALA HOSPITALS COMPETE FOR PATIENTS’ ATTENTION

    Hospitals in Kerala are on a competitive mode to attract patients. They resort to traditional means of promotion for this purpose Read more

  • Discovering ‘THE WORLD OF HAPPINESS’

    On the first Sunday of June 2023, I had been to Thiruvananthapuram’s Lulu Mall. The visit reaffirmed the experience I had in my previous visits to Lulu Mall, Kochi. What caught my attention was the presence of customers in groups; hardly anyone was seen alone. The mall was predominantly filled with families, both nuclear and Read more

  • Meriiboy gives birth to Mercely’s and Camerry

    Kerala ice cream brand Merriboy has made way for two new brands Mercely’s and Camerry. this is the result of family feuds among the promoters. such stories are there at international level and our state level. The future of these new brands are uncertain. But we consumers are to benefit from these new births Read more