marketing
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A stray scooter accident and the medical episode that followed are the plot of this book. The book uncovers an author out of a doctor. Read more
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Supermarkets and other retail outlets are mushrooming across Kerala, often relying on deep discounts for selected goods as their primary strategy. However, this approach is losing its impact due to shifting consumer attitudes. Vendors now need to exercise greater caution and adopt strategies that better align with these changing trends. Read more
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June 4 2025 tragedy at Bangalore raises questions on the marketing of sports for making gains out of it. Read more
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Chetak, the brand was a household name in India. It is showing signs of regaining its dominance. This brings nostalgic stories into the mind Read more
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Cross badging was found wanting in India. Toyota and Suzuki has taken this strategy beyond its limits and into a success Read more
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Three stories from the headlines of this month, tell us brand building in diverse ways Read more
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Branding’s core function is to be identifiable and distinguishable. various means are used to reach this end. Read more
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An experience in a beauty salon reminded me of the basics of marketing and entrepreneurship Read more
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‘Zero Consumer’ the new term coined by McKinsey highlights the major shift in buyer behaviour during the last five years. this calls for new strategies by the marketers. Read more
Stephen Musings 