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AI continues to perplex us with its applications and impact. Two recent advertisements offer some insights into this. Read more
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Surrogate advertising, a means to jump over the ban is on the increase. How shall we deal with them? Read more
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Hospitals in Kerala are on a competitive mode to attract patients. They resort to traditional means of promotion for this purpose Read more
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Celebrity endorsements have become a trend. But it neglects the content to reach the target. Mercely’s ice cream is a pioneer in the Prebiotics and probiotics sector, which is missed out in the process. Thus it is ahead of the time and inviting us to move forward. this also is a reminder to reaffirm our… Read more
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Dhoni, the cricketing legend makes a faulty step in endorsements Read more
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Kerala ice cream brand Merriboy has made way for two new brands Mercely’s and Camerry. this is the result of family feuds among the promoters. such stories are there at international level and our state level. The future of these new brands are uncertain. But we consumers are to benefit from these new births Read more
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Advertisers are known to be moving with the time. They follow the daily news to cash in whenever possible. There was none like the Amul advertisers, the brain behind the world’s longest run ad campaign. Dr Varghese Kurien, the founder of Amul brand, entrusted advertisements to DaCunha Communications in 1966, and gave them the freedom Read more
Stephen Musings 